{"id":4,"date":"2015-02-05T10:49:33","date_gmt":"2015-02-05T10:49:33","guid":{"rendered":"http:\/\/www.copywriters.ie\/blog\/?p=4"},"modified":"2015-05-05T13:44:54","modified_gmt":"2015-05-05T12:44:54","slug":"1-email-doesnt-make-a-campaign","status":"publish","type":"post","link":"https:\/\/copywriters.ie\/blog\/email\/1-email-doesnt-make-a-campaign\/","title":{"rendered":"1 email doesn\u2019t make a campaign"},"content":{"rendered":"

Email is a great method for selling and getting your product or message in front of users. But having a potential customer see your message is one thing, but how do you go about motivating them to take action ? Here a few tips we\u2019ve been thinking about for the last couple of weeks, when we were putting together our\u00a0Email Lifecycle product<\/strong>.<\/p>\n

Increase the interactivity<\/h2>\n

How often<\/strong> are you contacting your customers ? Is this communicated when they sign up for your list. A simple welcome email, with some links, tips and possibly extra information from your blog a few days after they sign up can really be beneficial. It sets the tone of the relationship from an early stage, and you are less likely to get a high number of unsubscribes when you deliver your next campaign
\n\"notepad\"
\nIf your business only sends out emails every quarter, it may be relatively quite some time before they from your company again. But sending them offers or information about on going promotions just after they\u2019ve signed up will reinforce the connection to your business.Most email marketing systems allow you to segment your users by signup date, so why not contact people who\u2019ve recently signed up ? You can use the opportunity to welcome them to your mailing list, discuss something topic or new on your website, and start to open up the communication. Make it more personal by saying things like,<\/p>\n

Seeing as you\u2019ve recently signed up we\u2019d like to welcome you to our email list on X. Here at Y company we\u2019ve been working on a number of tasks during the month of August, like WYT. Here\u2019s a link to our blog post that we wrote last week, it\u2019s about how W was developed over the past 2 years. We\u2019ve also seen that many of of customers are interested in buying Y when they purchase T. These are the two most popular products we had since we last summer.<\/em><\/p>\n

If I could ask you one question, maybe could you share with me one thing you love about our company \/ product ?<\/em><\/p><\/blockquote>\n

In this example I used the date reference to remind people that this is an email that was specifically crafted for new members to your list, not \u00a0just for everyone. Again, I\u2019ll reiterate, you want people to open and read the emails you send to them. By being more personable \u00a0you\u2019ll achieve better open rates. Openly asking for feedback is one way to achieve this.<\/p>\n

Types of emails to send<\/h2>\n

If you are just sending out a newsletter with your companies latest products, perhaps you could think of adding in some of the following to make it more compelling :<\/p>\n